blue jeans for Generation Apple?
A stimulating article by the extraordinary Reg Braithwaite reminds us how Levi Strauss cashed in on the San Francisco gold rush by selling jeans to miners rather than by looking for gold.
The article then challenges us to find analogies for the blue jean in today’s scramble to re-invent the distribution of the music and entertainment industry, a scramble in which Apple continues to get the better of the industry dinosaurs.
Any bright blue jean ideas, let me know.